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Activate Change,
Drive Transformation

Catalyze positive transformation within your organization using proven

design principles for changing mindsets and behaviors.

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Powerful activation tools for every change manager

Unleash battle-tested tactics employed by experts in behavioral change to effectively engage and motivate employees.

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Versatile and practical

This essential toolkit consists of 48 meticulously designed cards, which serve as a universal resource for organizations aiming to foster behavioral change and drive transformative progress.

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In-depth insights and interactive elements

Each card in the set features a distinct title and an illustrative story that vividly demonstrates the tactic in action. It also offers practical advice for integrating the tactic into your change initiatives and poses thought-provoking questions to stimulate discussion and generate innovative solutions.

The Catalysts

The Transformation Tactics cards are organized into eight catalysts: Meaning, Guidance, Contribution, Action, Commitment, Connection, Reflection, and Insight, with six cards each, 48 cards in total.

01 MEANING

People are more likely to get behind a change they find meaningful.

John (Chicago)

“I thought it was a great overview and material that could be very useful to clients going through change,
which is most of them!
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