The Cards
The cards are organized into eight catalysts: Meaning, Guidance, Contribution, Action, Commitment, Connection, Reflection, and Insight, with six cards each, 48 cards in total.
How to use the Cards
01
Begin with your transformation problem. Make sure you identify a specific problem in your transformation. It’s helpful to phrase your problem in people terms. That is, people with a certain role doing something you want them to stop (or not doing something you want them to start).
For example: Managers are not providing the quantity or quality of feedback necessary to help prepare their direct reports.
02
Think of what actions you’d like your target audience to take, which would contribute to solving your problem, such as:
Managers offer feedback two or three times per week.
Managers are structuring their feedback using the SBI framework.
Now that you know what you want your audience to do, you can use the cards.
03
Identify which of the catalysts you think could be helpful: meaning, guidance, contribution, action, commitment, connection, reflection or insight?
For example, you might think: Guidance, action, commitment and reflection might help managers.
04
Go to the catalyst you think will make a difference in your change and flip through the six tactics, reading the stories, the guidance and the questions. The cards will spark ideas for how you might encourage the behaviors you’ve identified. They may also spark ideas for different, complementary behaviors. Stop when you feel you have enough ideas you can action right away to activate new ways of thinking and doing in your audience. You can focus on tactics from one catalyst or draw from many. There are no hard and fast rules and no limits.