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The Catalysts
The cards are organized into eight catalysts: Meaning, Guidance, Contribution, Action, Commitment, Connection, Reflection, and Insight, with six cards each, 48 cards in total.
The catalysts enable you to achieve transformation faster and using less effort. They’re perspectives to help point your attention to places where effort will be rewarded with transformational results.
01
Meaning
People are more likely to get behind a change they find meaningful.
02
Guidance
The odds of changing behavior go up when you give people a Goldilocks level of guidance: not too much; and not too little.
03
Contribution
People are intrinsically motivated when invited to contribute to a change.
04
Actions
Far more than information, simple actions drive change.
05
Commitment
Making a commitment helps increase the probability of people changing behavior.
06
Connection
Enabling people to connect boosts the chances of change
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07
Reflection
Change is more likely when people reflect on their actions.
08
Insight
You can turbo-charge change at scale when people share their insights about the change experience.
Overview and Importance
The cards are organized into eight catalysts: Meaning, Guidance, Contribution, Action, Commitment, Connection, Reflection, and Insight, with six cards each, 48 cards in total.
The catalysts enable you to achieve transformation faster and using less effort. They’re perspectives to help point your attention to places where effort will be rewarded with transformational results.
For instance, too often change leaders focus too much on the information they want to broadcast to their audience. This is not surprising, since change is often complex, involving many details. But this perspective neglects an arguably more important matter: how to get the audience involved. That’s why five of the catalysts focus on involving the audience in different ways: contribution, action, commitment, connection, reflection, and insight.
Your selection of relevant tactics under these catalysts will enable you to effectively activate your audience, and set them on the road to an impactful transformation.
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